Mimi rapual

MIMI RAPUAL was born out of frustration.

Today's world is obsessed with being young, beautiful, always shining. Youth became a commodity. If we are not young and hot, we don’t really matter anymore.

“I refuse to let a system or a culture or a distorted view of reality tell me that I don’t matter. I know that only by owning who and what you are can you start to step into the fullness of life. Every year should be teaching us all something valuable. Whether you get the lesson is really up to you.” —Oprah Winfrey

We at MIMI RAPUAL refuse to accept a philosophy that is obsessed with youth.

We accept that we are getting older. We embrace and celebrate it. That’s why we want to point out the importance of aging gracefully.

Aging gracefully isn’t about trying to look like a 20-something — it’s about living your best life and having the physical and mental health to enjoy it.

Like a bottle of wine, you can get better with age, with the right care.

Aging gracefully is more about being healthy and happy than keeping wrinkles at bay. Maintain a healthy lifestyle, surround yourself with people you love, and do things that bring you joy.

We champion aging gracefully just because it’s beautiful.

Embrace your age and love yourself at every age and you will find a path to real self-care.

Mimi rapual


MIMI RAPUAL is a direct-to-consumer brand dedicated to women who are not obsessed with trying to look young. We want our products to be in the hands of women who are proud of who they are. Our approach is straightforward.

We are committed to bringing you NATURAL, HEALTHY, SAFE, and EFFECTIVE products. To achieve this, we only sell products that are —

  • Cruelty-free. We love animals. Vegan.
  • Sustainable. We reduce waste however we can.
  • Made using pure formulas. Free of nasties. Nontoxic.
  • Ethically sourced. We support Fair Trade.
  • Handmade. We manufacture it all ourselves in our certified facilities.

We are transparent and honest. That is why we can proudly say that we —

  • Won‘t promise things that we cannot deliver.
  • Are not selling anything that we don‘t use ourselves.
  • Never champion fake and unnatural beauty.
  • Won‘t increase our product prices by selling through middlemen. We sell only directly to consumers.